Open a Primo
June 2026 marks the beginning of our expansion.
After 8 years of development and refinement, we present a fast, scalable and already validated format.
The numbers
A proven model with concrete results.
500+
Customers per day in the first store
€19.63
Average ticket
20,000+ DELIVERY
Annual orders 2025 on Just Eat (Pisa only)
The format
Designed to be fast, scalable and easy to manage.
Speed
Fast service, optimized for high volumes.
Standardization
Clear and replicable processes in every location. Sauces supplied by our central lab.
Cost control
Structure designed to maintain sustainable margins.
Global expansion
Primo fits perfectly into all high-traffic environments: city centers, stations, shopping malls, university areas, business hubs and tourist locations.
It is a format designed to adapt, replicate and grow without losing identity.
Constant evolution
DESIGN
The format is continuously updated: production, timing, design and customer experience.
SCALABILITY
The new centralized lab for sauce production ensures consistent quality and food safety in every location.