The future of Primo

Open
a Primo.

After years of development, testing and refinement, Primo is ready to grow through a fast, recognizable format designed to be replicated.

01

An already
validated model.

Concrete results achieved at the first location through a system built and refined over time.

500+ Customers served every day at the first location
€19.63 Average receipt
20,000+ Delivery orders recorded in 2025 on Just Eat in Pisa
02

The format.

A model designed to handle high volumes, simplify operations and keep the Primo experience recognizable.

01

Speed

Processes and stations designed to provide fast service even during the busiest times of day.

02

Standardization

Clear, replicable procedures to maintain quality, organization and identity at every location.

03

Control

Tools, quantities and processes designed to control costs, waste and daily operations.

Centralized production

The same quality,
in every city.

Primo's centralized lab supports the growth of the format through the standardized production of sauces and key preparations.

This system helps every location maintain food safety, product continuity and simplicity in kitchen management.

03

Designed for
high-traffic locations.

Primo can adapt to different settings while keeping a recognizable visual and operational identity.

01 Historic city centers
02 University areas
03 Stations and transport hubs
04 Shopping centers
05 Tourist areas
06 Business districts
04

Constantly
evolving.

Design

An identity you recognize.

Spaces, materials, communication and the customer journey are continuously analyzed and improved.

Replicability

Processes that can grow.

Production, training and management are built to make the model easier to replicate without losing its identity.

Become our partner

Bring Primo
to your city.

We are looking for motivated entrepreneurs and partners who share our vision and want to take part in the growth of the project.

Let's talk about your project