The future of Primo
A growing project, built to improve, expand and last over time.
Next steps
New menu with a new vegan section
In April, the new menu will be launched: we will expand the vegan offering with solid alternatives to meat and add traditional Tuscan sauces, while also improving desserts and the wine selection.
New openings
The goal is to expand Primo’s presence with new spaces designed to offer the same experience in different settings.
An even stronger format
Every process is studied and improved to make Primo even more efficient, easier to manage and ready to grow.
Constant growth
Primo is a constantly evolving project. New processes, new spaces, new possibilities: our goal is to improve every day without losing our identity.
Growth is not only about increasing volumes, but also about making quality even better and the format even stronger, more stable and more recognisable.
Would you like to grow with us?
Primo is a project in motion. If you want to follow its evolution or explore the possibility of working with us, this is only the beginning.